Economic engineers achieve the same result in studying the behavior of the economy and the consumer public by carefully selecting a staple commodity such as beef, coffee, gasoline, or sugar, and then causing a sudden change or shock in its price or availability, thus kicking everybody's budget and buying habits out of shape.
They then observe the shock waves which result by monitoring the changes in advertising, prices, and sales of that and other commodities.
The objective of such studies is to acquire the know-how to set the public economy into a predictable state of motion or change, even a controlled self-destructive state of motion which will convince the public that certain "expert" people should take control of the money system and reestablish security (rather than liberty and justice) for all. When the subject citizens are rendered unable to control their financial affairs, they, of course, become totally enslaved, a source of cheap labor.
Not only the prices of commodities, but also the availability of labor can be used as the means of shock testing. Labor strikes deliver excellent tails shocks to an economy, especially in the critical service areas of trucking (transportation), communication, public utilities (energy, water, garbage collection), etc.
By shock testing, it is found that there is a direct relationship between the availability of money flowing in an economy and the psychological outlook and response of masses of people dependent upon that availability.
For example, there is a measurable quantitative relationship between the price of gasoline and the probability that a person would experience a headache, feel a need to watch a violent movie, smoke a cigarette, or go to a tavern for a mug of beer.
It is most interesting that, by observing and measuring the economic modes by which the public tries to run from their problems and escape from reality, and by applying the mathematical theory of Operations Research, it is possible to program computers to predict the most probable combination of created events (shocks) which will bring about a complete control and subjugation of the public through a subversion of the public economy (by shaking the plum tree)....
INTRODUCTION TO ECONOMIC AMPLIFIERS
Economic amplifiers are the active components of economic engineering. The basic characteristic of any amplifier (mechanical, electrical, or economic) is that it receives an input control signal and delivers energy from an independent energy source to a specified output terminal in a predictable relationship to that input control signal.
The simplest form of economic amplifier is a device called advertising.
If a person is spoken to by a T. V. advertiser as if he were a twelve-year-old, then, due to suggestibility, he will, with a certain probability, respond or react to that suggestion with the uncritical response of a twelve-year-old and will reach into his economic reservoir and deliver its energy to buy that product on impulse when he passes it in the store.
An economic amplifier may have several inputs and outputs. Its response might be instantaneous or delayed. Its circuit symbol might be a rotary switch if its options are exclusive, qualitative, "go" or "no go," or it might have its parametric input/output relationships specified by a matrix with internal energy sources represented.
Whatever its form might be, its purpose is to govern the flow of energy from a source to an output sink in direct relationship to an input control signal. For this reason, it is called an active circuit element or component.
Economic Amplifiers fall into classes called strategies, and, in comparison with electronic amplifiers, the specific internal functions of an economic amplifier are called logistical instead of electrical.
Therefore, economic amplifiers not only deliver power gain but also, in effect, are used to cause changes in the economic circuitry.
In the design of an economic amplifier we must have some idea of at least five functions, which are
(1) the available input signals,
(2) the desired output-control objectives,
(3) the strategic objective,
(4) the available economic power sources,
(5) the logistical options.
The process of defining and evaluating these factors and incorporating the economic amplifier into an economic system has been popularly called GAME THEORY [WC emphasis].
The design of an economic amplifier begins with a specification of the power level of the output, which can range from personal to national. The second condition is accuracy of response, i. e., how accurately the output action is a function of the input commands. High gain combined with strong feedback helps to deliver the required precision.
Most of the error will be in the input data signal. Personal input data tends to be specific, while national input data tends to be statistical.
SHORT LIST OF INPUTS
Questions to be answered:
(1) what (2) when (3) where
(4) how (5) why (6) who
General sources of information:
(1) telephone taps (3) analysis of garbage
(2) surveillance (4) behavior of children in school
Standard of living by:
(1) food (3) shelter
(2) clothing (4) transportation Social contacts:
(1) telephone — itemized record of calls
(2) family — marriage certificates, birth certificates, etc. friends, associates, etc.
(4) memberships in organizations
(5) political affiliation THE PERSONAL PAPER TRAIL
Personal buying habits, i. e., personal consumer preferences:
(1) checking accounts
(2) credit-card purchases
(3) "tagged" credit-card purchases — the credit-card purchase of products bearing the U. P. C. (Universal Product Code)
Assets:
(1) checking accounts
(2) savings accounts
(3) real estate
(4) business
Liabilities:
(1) editors
(2) enemies (see - legal)
(3) loans
(4) consumer credit
(5) automobile, etc.
(6) safety deposit at bank
(7) stock market
Government sources (ploys)*:
(1) Welfare
(2) Social Security
(3) U. S. D. A. surplus food (6) subsidies
(4) doles
(5) grants *Principle of this ploy — the citizen will almost always make the collection of information easy if he can operate on the "free sandwich principle" of "eat now, and pay later."
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