Author Topic: Resistance In Consumerist Society  (Read 7137 times)

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Nation of One

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Re: Resistance In Consumerist Society
« Reply #45 on: December 16, 2018, 02:50:29 pm »
Quote from: Holden
To avoid the status anxiety of not being of or belonging to "the right social class", the consumer establishes a personal identity (social, economic, cultural) that is defined and expressed by the commodities (goods and services) that he or she buys, owns, and uses; the domination of things that communicate the "correct signals" of social prestige, of belonging. The Society of the Spectacle is the ultimate form of social alienation that occurs when a person views his or her being (self) as a commodity that can be bought and sold, because he or she regards every human relation as a (potential) business transaction.

well said (from this post)

Do you suspect that many of the gorts view their own wives (or husbands) and children as "commodities"?  I suspect many succumb to the pressure to "communicate the correct signals" of social prestige" by getting married (or at least having a significant other) and even then reproducing just to appear to be leading some illusory "happy life".   HA!
« Last Edit: December 16, 2018, 02:54:33 pm by Kaspar the Jaded »
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