To avoid the status anxiety of not being of or belonging to "the right social class", the consumer establishes a personal identity (social, economic, cultural) that is defined and expressed by the commodities (goods and services) that he or she buys, owns, and uses; the domination of things that communicate the "correct signals" of social prestige, of belonging. The Society of the Spectacle is the ultimate form of social alienation that occurs when a person views his or her being (self) as a commodity that can be bought and sold, because he or she regards every human relation as a (potential) business transaction.
well said (from
this post)
Do you suspect that many of the gorts view their own wives (or husbands) and children as "commodities"? I suspect many succumb to the pressure to "communicate the correct signals" of social prestige" by getting married (or at least having a significant other) and even then reproducing just to appear to be leading some illusory "happy life". HA!