Author Topic: What is "Consumerist Feminism" ?  (Read 307 times)

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Nation of One

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What is "Consumerist Feminism" ?
« on: June 01, 2021, 10:37:07 am »
You are a capitalist, consumerist, feminist. Let that sink in for a bit. You are a woman that bought your way to confidence and power (or at least the illusion of it). Your restrictive diet and workout routine are helping condition you to the perfect size 24” waist (#thrive). You wear a shade of berry-mauve lipstick dubbed “Wifey” so that no matter how hard you work, everyone knows that you look good (#slay). You host wine parties with your girlfriends to binge-watch The Handmaid’s Tale (#woke).

It’s a movement that co-opts counter-hegemonic language — the language of resistance, of skepticism, of individuality — for the sake of furthering its own interests. It’s as though creative agencies around the world enrolled in Women’s Studies 101, took half-hearted notes the entire semester and returned to work to ask, “How can I use this to sell shit?”

from the financial diet ...  ::)


This 'consumerist feminism' is getting some attention in the thesis I am reading by Yanning Huang.

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5.4.3 ‘Spendthrift chicks’ and the ‘masquerade of consumerist feminism’...178
5.5 Masculinities in Aspiration and Contestation...............................................................181
5.5.1 East-Asian masculinities in popular culture...........................................181
5.5.2 The ambivalent ‘warm man’, the inner tensions of consumerist feminism...185
5.5.3 From misogynist outcry to consumerist feminism: displacing class by gender and sexuality.......................................................................................189
Things They Will Never Tell YouArthur Schopenhauer has been the most radical and defiant of all troublemakers.

Gorticide @ Nothing that is so, is so DOT edu

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