You are a capitalist, consumerist, feminist. Let that sink in for a bit. You are a woman that bought your way to confidence and power (or at least the illusion of it). Your restrictive diet and workout routine are helping condition you to the perfect size 24” waist (#thrive). You wear a shade of berry-mauve lipstick dubbed “Wifey” so that no matter how hard you work, everyone knows that you look good (#slay). You host wine parties with your girlfriends to binge-watch The Handmaid’s Tale (#woke).It’s a movement that co-opts counter-hegemonic language — the language of resistance, of skepticism, of individuality — for the sake of furthering its own interests. It’s as though creative agencies around the world enrolled in Women’s Studies 101, took half-hearted notes the entire semester and returned to work to ask, “How can I use this to sell shit?”from
the financial diet ...
This 'consumerist feminism' is getting some attention in
the thesis I am reading by Yanning Huang.
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5.4.3 ‘Spendthrift chicks’ and the ‘masquerade of consumerist feminism’...178
5.5 Masculinities in Aspiration and Contestation...............................................................181
5.5.1 East-Asian masculinities in popular culture...........................................181
5.5.2 The ambivalent ‘warm man’, the inner tensions of consumerist feminism...185
5.5.3 From misogynist outcry to consumerist feminism: displacing class by gender and sexuality.......................................................................................189